Hi, I'm Laura!

An SEO Copywriter With a UX Twist

I'm excellent on ice

In 10 years as a competitive ice skater, I never missed a beat.

As one of a team of fifteen,  I twizzled, twisted, turned and smiled with a grace that belied how hard my legs were working.

My three-and-a-half minutes of sequin-spangled glory were built on 5am starts and countless hours of intense training.

Point of difference

I’ve excellent balance, impeccable timing and loads of endurance. I create effortlessly elegant, stylish copy that’s underpinned by solid research and astute drafting.

In short, I’ll never leave you or your brand skating on thin ice.

on edge compass copywriting

I'm all class

Teaching was my first career. Although I took time out to do other things [more on those in a minute], my love of making magic in the classroom always drew me back.

Guiding twenty kids towards fulfilling their potential in a safe, fun, stimulating environment is a challenge and a privilege.

Great teachers, like great copywriters, are ace communicators. We can simplify complex messages without losing a single nuance. We can mould a brainstormed scribble into a brilliant story.

The eyes in the back of our heads help us stay across everything that matters.

Point of difference

If you want your copywriter to be constantly creative, adaptive, data-drive and super-organised, try one with teaching superpowers.

I love a backpack and a camera

I’m older than I look. And after around twenty years of global nomadism visiting, living, and working in some far-flung corners of the planet, I’m at home on the edge of my comfort zone.

Give me a backpack and a camera and watch me head for the horizon. Ignite my sense of adventure, and I’m pretty much unstoppable.

Point of difference

Work with a curious, adventure-prone copywriter with an eye for a great image and a knack for capturing the essence of your brand. 

My curiosity is formidable

I’ve had a hunger for learning and a book in hand for the best part of my life. Whether I’m devouring a novel [oh, immerse me in a meaty multi-book series] or tuning into a podcast as I take my evening walk – you’ll find me listening, reflecting and implementing what I learn.

Whether it’s understanding algorithms, staying on top of SEO or exploring the digital user experience, my work and my mind are deeply intertwined.

Point of difference

If you think it’s a great idea to hire a copywriter who understands SEO and how to use user experience to keep visitors engaged and on your website, you’re right!

website copywriter
Amy Lee Carlon

A great communicator

Laura is so efficient to work with. She’s a great communicator who helps educate you on how and why she does things. She works with a variety of clients and educates herself on a range of markets. Cannot recommend more highly!

– Amy-Lee Carlon / carlonandco.com

My Copywriting Credentials

 When I’m not writing, your find me learning and lurking around these corners of the internet

clever copywriting school
build blog freedom

High Performing
Homepage Checklist

Take the express train to an optimised homepage
that boosts your search engine rankings
and increases your sales.

Feel like your business would boom if your website had more traction?

Harness the power of SEO to get seen and make sales.