Copywriting for small businesses
who want to get oriented
and awesome online

Copywriting for
small businesses
who want to get oriented
and awesome online

Want to build your company's online profile and social media following?

Need the right sprinkle of SEO to send new customers in your direction?

Too busy running your business to write great content?

I'm here to help

COPYWRITING FOR SMALL BUSINESSES
THAT WANT TO SUCCEED

Are you looking for freelance copywriting for small business that is customised to your needs? I specialise in copywriting for local businesses who need an expert to help them succeed in the digital space. Whether you’d like SEO optimised web copy, or social media content (and strategy) to support your online efforts, my writing and marketing experience can benefit you.

COPYWRITING

Boost your website with powerful SEO copywriting for small business. Please your readers and Google too:

SEO friendly web copy
Blogs
Email campaigns
Promotional materials

CONTENT WRITING

Cultivate your community with content that captivates and converts:

- Social media captions
- Long form social media posts
- Podcast show notes
- Travel articles

SOCIAL MEDIA

Skyrocket your socials with a strategy that delivers the right message at the right time:

- Social media audits
- Marketing strategy
- Hashtag research
- Social media management

Hi, I'm Laura

Copywriter for small businesses, like you!

I’m here to help you set your compass and navigate a path to a powerful online business presence your customers will be powerless to resist.

I’m a word nerd with a wealth of experience in education, hospitality, tourism, and retail sectors and a business degree to boot.

As a lifelong ‘wanderluster’, I’ve roamed the planet connecting and conversing and learning to love the things that make people different and the same.

As a result, I specialise in friendly, approachable copywriting for small businesses that’ll kickstart a zillion conversations between you and your customers.

If you’re all at sea when it comes to digital marketing, I’ll guide you safely and surely to the perfect place for showcasing your products and services.

The Mindful Mocktail

VroomVroomVroom

Daylesford Macedon Region Tourism

Marketing Goodness

Rome2Rio

It all starts with three easy steps

Orientate

During our discovery call, we’ll explore your project goals and discuss how you’d like copywriting to elevate your business.

I’ll map out a strategy and provide a tailored quote and approach.

Navigate

Our work together begins. I’ll get to know more about you, your business, your customers and industry.

We’ll spend time to discuss your project in depth. You will be given the opportunity to provide written and visual ideas and inspiration before the writing begins.

You can also expect competitor research and guidance on best practice during this stage to ensure your project is delivered with finesse.

Communicate

This is where the magic happens. First, I map out a plan of your copy. This allows you the opportunity to provide feedback before the first full draft is written.

Chances are, you’ll love the first draft. However, if there are any changes or additional feedback, two rounds of complementary edits are included.

I hand over your shiny new copy, you publish it. And voila – let the conversations begin!

30 Days of First-Class
Content Kick Starters

Take the express train to
a month of engagement boosting content
for people like you

HAPPY CLIENTS

I have had the pleasure of working with Laura for the last 2 months. From our first point of contact, Laura has been wonderful to deal with. She understood the brief immediately, her turn around time is exceptional and the research she puts in to her blog posts is far beyond any other copywriter I have worked with. I also appreciate Lauras excellent communication skills and attention to detail. It’s so refreshing to find a copywriter that not only produces excellent copy, but understands the intricacies of SEO and is able to write Google friendly articles that rank quickly. The first article Laura wrote for me was ranking in position #7 within 10 days for a competitive keyword. I would highly recommend Laura for your Google-friendly copy and look forward to an ongoing working relationship.

Laura really simplified things for me in a way that I felt I was finally grasping SEO for the first time! I’m usually overwhelmed when exploring how to improve my online marketing and website optimization, but Laura’s berrycast broke things down into an easy to understand format - combining real time visuals with easy-to-understand explanations. I really feel she set me on track to improve my online reach.’

Collaborating with Compass Copywriting has been amazing! Laura’s attention to detail, creativity and client focused attitude is the perfect combination that delivers results. We love working alongside Compass Copywriting as it’s fun but professional. Laura is a gun when it comes to social media strategy and content writing!

Laura's assistance with website copy for a client was invaluable. She took the time to soak in the background information and brief provided, as well as the work already in progress. Her own recommendations and contributions were considered and thoughtful, all keeping in mind the client and their goals. Throughout the project, she kept me updated with progress and all communication was very clear and easy to follow. I've already got our next project lined up!