compass copywriting

SEO website copywriter for businesses
who want to get seen and make sales

SEO website copywriter

How would it feel to have a website that finally
does your business justice?

There’d be no more explaining that your website is a work in progress when sharing it with your network and prospective clients. Who knows, Google Analytics may even become a site you enjoy visiting rather than a bookmark stored wayy down deep in a folder that you never open. [*yikes*]

You know as well as I do that having a website that is searchable and sells is critical to your success. But when you’re a busy business owner, there aren’t enough hours in the day to carry out customer research, learn how to harness Google algorithms to your advantage and then craft the copy that sells.

That’s where I come in. As a website copywriter skilled in SEO, I’ll research the keywords that will get you seen, write optimised copy that will make you searchable, and genuinely connect with your audience so they can’t resist what you’re selling.


Here's how we can work together...

Copywriting Services For Businesses That Want To Succeed

Website Copy

SEO copywriting that gets your website seen by search engines and creates a genuine, engaging connection with the dreamiest of customers and clients.

SEO Optimised Blogs

SEO optimised blog on topics that bring more of your ideal customers and clients on to your website and show you off as an authority in your field.


Content Clarity Hour

A dedicated space to deep dive into communicating for your business, from keyword research and content idea generation, to copy audits and writing support.

Hi, I'm Laura

A website copywriter who's serious about SEO

I’m here to help you set your compass and navigate a path to a powerful online business presence your customers will be powerless to resist.

My curious nature has led me to explore the planet, connecting and conversing and learning to love the things that make people different and the same. I combine this human side of communication with strategic use of SEO principles to write friendly, approachable copy for businesses that want a website that helps their business to be seen and make sales.

If you’ve got a brilliant brand, but your website isn’t doing it justice – you’re not alone. The good news? You can rely on me to help you create a website that unlocks your potential and turns cobwebs into customer clicks.

small business copywriter melbourne
Mindful Mocktail

I highly recommend Laura for Google-friendly copy

It’s so refreshing to find a copywriter that not only produces excellent copy, but understands the intricacies of SEO.

–Natalie Battaglia / mindfulmocktail.com

Ready To Connect With More Customers?

It all starts with three easy steps…

Step :1: Orientate

During our discovery call, we’ll explore your project goals and discuss how you’d like copywriting to elevate your business.

I’ll map out a strategy and provide a tailored quote and approach.

Step #2: Navigate

Our work together begins. I’ll get to know more about you, your business, your customers and industry.

We’ll spend time to discuss your project in depth. You will be given the opportunity to provide written and visual ideas and inspiration before the writing begins.

You can also expect competitor research and guidance on best practice during this stage to ensure your project is delivered with finesse.



Step #3: Communicate

This is where the magic happens. First, I map out a plan of your copy. This allows you the opportunity to provide feedback before the first full draft is written.

Chances are, you’ll love the first draft. However, if there are any changes or additional feedback, two rounds of complementary edits are included.

I hand over your shiny new copy, you publish it. And voila – let the conversations begin!

Trusted by

carlon and co creative hub
mindful mocktail logo

high performing homepage checklist

An easy-to-follow checklist packed with simple ways to get your homepage seen on search engines and encourage more sales or leads.

Magnify Your Marketing

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Business Blogging

7 Easy End of Year Blog Post Ideas for Small Businesses

I’ve compiled a list of inspiring end of year blog post ideas that can spark meaningful conversations and engage your audience effectively. There’s also suggestions of other forms of content that you could repurpose these end of year blog post ideas into, so you can get even more eyes on your content [and engagement with your business!]

Read More »

Feel like your business would boom if your website had more traction?

Harness the power of SEO to get seen and make sales.