My mission is to boost small businesses by getting them oriented and awesome online.


When working Compass Copywriting, you’ll benefit from direct access to me, Laura, the person writing your copy.

I’m a cool combo of creative who fires up both sides of the brain. I write crisp copy and value the importance of process, deadlines and budget.

I’ll work with you each step of the way to ensure you know what to expect, when to expect it and how much it will cost.

I’ve developed a process so we both get the most out of the copywriting journey. I love that each project is unique and that being a small business means I can tailor the process to your project if needed.

Working with a copywriter like me is a collaborative process that will involve open communication. From the first hello, I’ll be listening attentively and asking lots of questions. There will be plenty of opportunity for feedback and to check in along the way too.

seo copywriter melbourne


1. Say G’day
Book in a 15-minute discovery call or send an email. We can meet via telephone or Zoom. 

Then, I’ll send you a proposal and quote. 

2. Check-in

Approve the proposal and pay the commencement fee. I’ll send through a briefing questionnaire so I can get to know more about you and your project.

3. Boarding
I’ll read your questionnaire and undertake competitor and industry research. I’ll touch base if there is anything to clarify or confirm. 

Then, I’ll write the first outline (skeleton draft) to ensure we’re on track before I start your first draft.

4. Up, up and away
After around a week, you’ll receive your first draft to approve or provide feedback on.

Just like a complimentary mini bar , I’ll shout you two rounds of reviews and edits in the price.

Upon approval, we’re ”cleared for take-off,” and the copy is all yours.

5. Feedback & Review

Once our project wraps up, I’ll send a short survey so you can provide feedback that will help me improve my processes.

If you were happy, a short testimonial is a powerful way for future clients to know what to expect when working with me.


30 Days of First-Class
Content Kick Starters

Take the express train to
a month of engagement boosting content
for people like you
Instagram content ideas


SEO Website Copywriting

Help potential customers find you with SEO friendly website copywriting. I write web copy that pleases your customers and the search engines.

Blog Copywriting

Connect with potential clients and build authority within your industry with well-researched blogs explicitly written with your target audience in mind.

Social Media Content Writing

Harness the power of social media. I can help you build a strong online presence with social media captions that are crafted with engagement and brand awareness in mind.

Podcast Shownotes

Put your podcast into words and capture a whole new audience. I can help you to maximize your podcast’s reach with show notes and social snippets.

Social Media Management

Share a clear, consistent, engaging message with social media management. I’ll take care of the content, scheduling and strategy so you can focus on running your business.

Social Media Audit

Put your social media accounts to work with a social media audit. I’ll identify your strengths and opportunities then provide lots of feedback and strategy on how to maximise your time and online impact.

Discover how professional copywriting can
kickstart a zillion conversations between you and your customers